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About MailChimp

MailChimp is all-in-one e-mail marketing platform that fits everything you need to know about your subscribers into one neat and organized place. Its powerful features and embeddable sign up forms help you build an engaged audience you can communicate with easily anywhere and anytime.

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Here is a list of MailChimp Triggers and Actions

How to Integrate MailChimp with Appy Pie Automate

Follow the steps below to start integrating MailChimp using Appy Pie Automate:

  1. Go to Appy Pie Automate

  2. Create an account or login if you already have an account

  3. Search for the MailChimp App in the App directory

  4. Select a trigger event from the list

  5. Click on ‘Connect an Account’ and enter MailChimp account API key

  6. Your MailChimp app is now ready to integrate hundreds of apps supported on Appy Pie Automate.

A Quick Guide to MailChimp Integration Using Appy Pie Automate:

What are MailChimp Integrations?

Mailchimp integrations are a great way to connect your Mailchimp account with other apps and services, allowing you to streamline your workflow and get the most out of your marketing campaigns. With a variety of Mailchimp integrations available, you can choose the one that best suits your needs.

Here are a few examples of Mailchimp integrations you can use:

  • CRM integrations: Connect Mailchimp with your CRM system like Salesforce, HubSpot, or Zoho, to sync your customer data between Mailchimp and your CRM. This helps you to have a complete view of your customers and their engagement with your brand.
  • E-commerce integrations: Connect Mailchimp with your e-commerce platform such as Shopify, WooCommerce, or Magento, to track sales and send targeted emails to your customers. You can also use this integration to sync your customer data between Mailchimp and your e-commerce platform.
  • Social media integrations: Connect your social media accounts like Facebook, Twitter, or LinkedIn with Mailchimp, so you can promote your campaigns and track your results. You can also use this integration to build your social media audience and engage with your followers.
  • Web analytics integrations: Connect Mailchimp with your web analytics tools such as Google Analytics and Kissmetrics to track the performance of your Mailchimp campaigns. This helps you to see how your campaigns are impacting your website traffic and conversions, and make informed decisions to improve your marketing efforts.

Integrating Mailchimp with Appy Pie Automate can help businesses streamline their email marketing workflows and save valuable time and resources. By automating email marketing tasks, businesses can focus on more important things and get the most out of their business.

What is an Automated Workflow?

An automated workflow is a series of tasks that are completed automatically, without human intervention. Workflow automation can be used to automate a wide variety of tasks, such as:

  • Sending emails
  • Creating documents
  • Processing orders
  • Updating records
  • Managing projects
  • And more

Workflow automation can help to improve efficiency, accuracy, and productivity. It can also help to free up employees to focus on more strategic tasks.

There are a number of different workflow automation tools available, both commercial and open source. Some of the most popular workflow automation tools include:

Workflow automation can be a complex process, but it can be a very effective way to improve efficiency and productivity. If you're looking for a way to automate your business processes, workflow automation is a great option.

Why You Should Use MailChimp Integration?

There are several reasons why businesses should consider using Mailchimp integration:

  1. Automate workflows: By integrating Mailchimp with other apps, businesses can automate repetitive tasks, such as sending welcome emails, promotional emails, and abandoned cart emails. This saves time and effort, and allows businesses to focus on more important tasks.
  2. Streamline data: Integrating Mailchimp with other apps allows businesses to share data between them, which can help to create a more complete view of customers. For example, syncing customer data between Mailchimp and a CRM can help businesses to better understand their customers' preferences and behavior.
  3. Increase efficiency: By automating tasks and streamlining data, businesses can increase efficiency and reduce manual labor. This frees up employees to focus on more important tasks, such as creating more targeted campaigns and improving customer experiences.
  4. Improve accuracy: Integrating Mailchimp with other apps can help to ensure that data is accurate and up-to-date across different systems. This can help to avoid errors and improve the overall quality of data.
  5. Gain insights: Integrating Mailchimp with other apps can provide businesses with a more holistic view of their data, which can help them to gain insights and make better decisions. For example, integrating Mailchimp with a web analytics tool can help businesses to understand how their campaigns are impacting website traffic and conversions.
  6. Increase sales: By automating targeted campaigns and improving customer experiences, businesses can increase sales and revenue. Integrating Mailchimp with e-commerce platforms, such as Shopify and WooCommerce, can help businesses to track sales and send targeted emails to customers.
  7. Promote brand awareness: Integrating Mailchimp with social media platforms, such as Facebook and Twitter, can help businesses to promote their brand and reach a wider audience. This can help to improve brand awareness and attract new customers.
  8. Save costs: By automating workflows and reducing manual labor, businesses can save costs and improve their bottom line. This is especially important for small businesses that may have limited resources.
  9. Stay competitive: In today's digital age, businesses need to stay competitive by leveraging the latest technologies and tools. Integrating Mailchimp with other apps can help businesses to stay ahead of the curve and meet the changing needs of their customers.
  10. Easy to set up: Mailchimp integration is easy to set up and requires minimal technical knowledge. Many integration platforms, such as Appy Pie Automate, offer pre-built integrations that can be set up in minutes. This makes it accessible to businesses of all sizes and technical abilities.

Top Mailchimp Integrations Using Appy Pie Automate

Some of the top Mailchimp Integrations Using Appy Pie Automate Include:

  1. Mailchimp and Salesforce Integration: Salesforce is a customer relationship management (CRM) platform that helps businesses manage their customer interactions and streamline their sales processes. Integrating Mailchimp with Salesforce allows businesses to sync their customer data between the two platforms, so they can have a complete view of their customers. This integration enables businesses to create targeted email campaigns in Mailchimp based on customer data from Salesforce, such as demographics, purchase history, and engagement levels. It also allows businesses to track the performance of their email campaigns in Mailchimp and sync that data back to Salesforce, so they can see how their campaigns are impacting their sales and revenue.
  2. Mailchimp and HubSpot Integration: HubSpot is a CRM platform that helps businesses manage their customer relationships and sales processes. Integrating Mailchimp with HubSpot allows businesses to sync their customer and contact data between the two platforms, so they can have a complete view of their customers. This integration enables businesses to create targeted email campaigns in Mailchimp based on customer data from HubSpot, such as demographics, purchase history, and engagement levels. It also allows businesses to track the performance of their email campaigns in Mailchimp and sync that data back to HubSpot, so they can see how their campaigns are impacting their sales and revenue.
  3. Mailchimp and WooCommerce Integration: Connect Mailchimp with WooCommerce to sync your e-commerce data, send targeted email campaigns, and measure your campaign performance. You can track your sales, revenue, and customer behavior.
  4. Mailchimp and Slack Integration: Slack is a messaging platform that helps businesses communicate and collaborate more effectively. Integrating Mailchimp with Slack allows businesses to receive real-time notifications about their email campaigns, so they can stay up-to-date on their campaign performance and respond quickly to any issues. This integration enables businesses to set up automated notifications in Slack for various events in Mailchimp, such as when a campaign is sent, when a subscriber unsubscribes, or when a new subscriber is added. It also allows businesses to collaborate with their team members more easily, as they can discuss their email campaigns directly within Slack.
  5. Mailchimp and Google Sheets Integration: Google Sheets is a spreadsheet application that allows businesses to store and analyze data. Integrating Mailchimp with Google Sheets allows businesses to sync their subscriber and campaign data between the two platforms, so they can keep track of their email campaigns and analyze their performance. This integration enables businesses to automatically import their subscriber data from Mailchimp to Google Sheets, as well as export their campaign data from Mailchimp to Google Sheets. It also allows businesses to create custom reports and analyze their email campaign performance in more detail using Google Sheets.
  6. Mailchimp and Trello Integration: Trello is a project management tool that allows businesses to organize and manage their tasks and projects. By integrating Mailchimp with Trello, businesses can create Trello cards for new Mailchimp subscribers, and automate their task and project workflows based on email campaign performance and subscriber behavior.
  7. Mailchimp and SurveyMonkey Integration: Connect Mailchimp with SurveyMonkey to collect feedback, insights, and data from your subscribers. You can use SurveyMonkey to create surveys, quizzes, and polls.
  8. Mailchimp and PayPal Integration: Mailchimp and PayPal integration allows you to connect your PayPal account to your Mailchimp account, so you can automate your sales and marketing processes. With this integration, you can automatically add customers to your Mailchimp list when they make a purchase through PayPal, send targeted email campaigns to your customers based on their purchase history, and track the performance of your campaigns in real-time.
  9. Mailchimp and Shopify Integration: Mailchimp and Shopify integration allows you to sync customer data and purchase information between the two platforms. This integration enables you to send targeted and personalized emails to your customers based on their purchase history and behavior. You can also create automated email campaigns for abandoned cart reminders, post-purchase follow-ups, and product recommendations. With real-time data syncing, you can keep track of your sales and customer engagement in one place. This integration can help you boost customer engagement, increase sales, and streamline your marketing efforts.
  10. Mailchimp and WordPress Integration: Mailchimp and WordPress integration allows you to easily connect your website to your Mailchimp account, enabling you to collect email subscribers, automate email marketing campaigns, and send targeted emails to your subscribers. With this integration, you can create custom sign-up forms and pop-ups on your WordPress website and seamlessly sync them with your Mailchimp audience list. You can also track the performance of your email campaigns through WordPress, with access to detailed analytics and reports. Additionally, the integration enables you to segment your subscribers based on their interests or behavior, and send personalized emails to increase engagement and conversions.

How to Set Up Mailchimp Marketing Automation using Appy Pie Automate

Here are the steps on how to set up Mailchimp marketing automation using Appy Pie Automate:

  1. Go to the Appy Pie Automate website and create an account.
  2. Once you've created an account, you'll need to connect your Mailchimp account. To do this, click on the "Connect Apps" button and select Mailchimp from the list of apps.
  3. You'll then be prompted to enter your Mailchimp account credentials. Once you've entered your credentials, click on the "Connect" button.
  4. Once your Mailchimp account is connected, you can start creating automations. To do this, click on the "Create Automation" button.
  5. You'll then be prompted to select a trigger and an action. The trigger is the event that will trigger the automation, and the action is the action that will be taken when the trigger occurs.
  6. For example, you could create an automation that sends a welcome email to new subscribers when they sign up for your email list.
  7. Once you've selected a trigger and an action, click on the "Create" button.
  8. Your automation will now be created. You can edit or delete your automations at any time.

Custom Integrations using Appy Pie Automate

Appy Pie Automate also allows users to create custom integrations with their own unique requirements. This means that if a pre-built integration doesn't meet your needs, you can create your own custom integration by connecting different apps together.

To create a custom integration, you can use the Appy Pie Automate integration builder. This visual interface allows you to map data between different apps, set triggers and actions, and create workflows that automate your business processes.

For example, you could create a custom integration that automatically sends a message to your team in Slack every time a new lead is added to your CRM, or automatically creates a new task in Asana when a new customer makes a purchase in your e-commerce platform.

Custom integrations can be powerful tools for streamlining your workflow and automating repetitive tasks, ultimately saving you time and improving your overall productivity. And with Appy Pie Automate, creating custom integrations is easy and accessible for users of all technical skill levels.

Tips and Best Practices for Setting Up and Using Integrations

Here are some tips for creating effective Mailchimp marketing automations:

  • Start with a clear goal in mind: What do you want to achieve with your automation? Do you want to increase sales, generate leads, or improve customer retention?
  • Use triggers that are relevant to your audience: The trigger should be something that your audience is likely to do. For example, if you're selling products, you could create a trigger that sends an email when a customer adds a product to their cart but doesn't complete their purchase.
  • Choose actions that are relevant to your goal: The action should be something that will help you achieve your goal. For example, if you're trying to increase sales, you could create an action that sends a discount code to customers who have abandoned their cart.
  • Test your automations: Once you've created your automation, it's important to test it to make sure that it's working properly. Send a test email to a small group of people and make sure that the email is being delivered correctly.
  • Monitor your automations: Once your automations are up and running, it's important to monitor them to make sure that they're working properly. Check for errors, make sure that the emails are being delivered on time, and make any necessary adjustments.

By following these tips, you can create effective Mailchimp marketing automations that will help you achieve your marketing goals.

Frequently Asked Questions

Here are Some Frequently Asked Questions About Mailchimp Integration with Appy Pie Automate:

  • Q: What is Mailchimp integration?
  • A: Mailchimp integration is the process of connecting your Mailchimp account to other apps and services, allowing you to share data between Mailchimp and other platforms for better automation and efficiency.
  • Q: How do I set up a Mailchimp integration?
  • A: You can set up a Mailchimp integration using Appy Pie Automate. Here are the steps to follow:
  1. Sign up for an Appy Pie Automate account.
  2. Click on the "Connect" button on the dashboard and search for Mailchimp.
  3. Choose the Mailchimp account you want to connect and authorize the connection.
  4. Choose the app or service you want to integrate with Mailchimp.
  5. Follow the on-screen instructions to set up the integration, including selecting the trigger and action events.
  6. Test the integration to ensure it's working properly.
  7. Turn on the integration and start automating your workflows.
  • Q: Can I integrate Mailchimp with other marketing tools?
  • A: Yes, Mailchimp integrates with a variety of marketing tools, including CRMs, e-commerce platforms, social media platforms, and web analytics tools.
  • Q: How do Mailchimp integrations improve my marketing campaigns?
  • A: Mailchimp integrations can improve your marketing campaigns by streamlining your workflow and allowing you to track customer data, sales, and website traffic more effectively. This can help you send more targeted and personalized emails to your audience, leading to higher engagement and conversions.
  • Q: What are some popular Mailchimp integrations?
  • A: Some popular Mailchimp integrations include Salesforce, HubSpot, Shopify, Facebook, Google Analytics, and many more. Appy Pie Automate offers over 1000 pre-built integrations, including Mailchimp integrations, that you can choose from to connect your Mailchimp account with other apps and services.
  • Q: Do I need technical skills to set up a Mailchimp integration?
  • A: No, you do not need technical skills to set up a Mailchimp integration. Most integrations are designed to be user-friendly, with step-by-step instructions to guide you through the process. However, if you do encounter any issues, you can always reach out to customer support for assistance.

Step By Step MailChimp Integration Guide

  1. To integrate Mailchimp app at Appy Pie Automate, search and select the app from the app directory. Choose the service required and click Continue to move further ahead with the integration.
    Note: Connect works with all the plans of Mailchimp
  2. Click Connect an Account and enter the login credentials for the account of Mailchimp you need to integrate at Connect.
  3. Connect will ask to allow access to some information required to complete the Connect. Click Allow and move to the next step of the integration.
  4. Reconfirm the Mailchimp account at Connect, check the account to be integrated, and click the Continue button.
  5. Select the service from the List available in the dropdown menu and click the Continue button to complete the integration.

Common Issues With Mailchimp At Appy Pie Automate

What if I use Google Apps to login my Mailchimp account, how to connect it with Appy Pie Automate?

If you are using Google apps to log in to your Mailchimp account then you need to generate a Username and password for Mail first. To do so use the instructions given in the link: http://kb.mailchimp.com/integrations/other-integrations/integrate-google-apps-with-mailchimp

Once the username and password are generated, use these to log in to your Mailchimp account in the Appy Pie Automate account.

Signup Form is not showing fields in Mailchimp

Click the “Reload” option available in the dropdown to find further dependable options.

For Double opt-in, Subscriber list will not show up immediately

For the Mailchimp double opt-in enabled user, the subscriber will not be added immediately.

Why am I getting “Halted” status

If any duplicate contact is added in the list of subscribers, the Connect will show the “Halted” status. This will help in avoiding duplicate entry of the subscribers.

I am unable to trigger my Connect for Subscribers

If a subscriber unsubscribes from the list and later you add the same contact back then the trigger will not work on that contact. The new email addresses are exclusively considered as unique.

Required Field “Email” Error

For all the correct entries filled this error might occur when sample data for the email trigger is unavailable.

How to create and send campaign using Appy Pie Automate

If you want to send the campaigns for Mailchimp through Appy Pie Automate, then use two actions:

  • First, to create the campaign in Appy Pie Automate
  • Second,to Send the created campaign using Appy Pie Automate Action
  • Follow these steps for both of the steps.

Some subscribers are being added in Mailchimp, they shouldn’t be

Mailchimp subscribers can be added from different sources, to check if they are being added by Appy Pie Automate, go to the Mailchimp setting, and check the source of subscribers.

Invalid Resource Error - Valid Email Required

This error can occur due to:

  • Input data is not in Email Format
  • If more than one email address is provided in the field that doesn’t allow the same
  • Some role-based emails such as support@, sales@ etc will be rejected automatically. These emails can be added by adding the role-based subscribers.Check the guide to know more: https://mailchimp.com/help/limits-on-role-based-addresses/

MailChimp Integrations for Workflow Automation

Mailchimp Integration Appy Pie

Email marketing is one of the oldest ways to promote and market any brand. With time, it has evolved from sending a plain text to engaging graphics. It is not only about sending emails to thousands of people and waiting them to respond. It is about owning a quality time in customers' inbox.

In modern times, the internet has offered us powerful software to automate email marketing processes and reach target markets. We are talking about MailChimp. It is an all-in-one tool to run email marketing campaign as a well-oiled machine. It has one of the greatest advantages to integrate with other software and automate various related workflows.

In this blog, let us discuss major MailChimp integrations and how they can benefit your business.

Major MailChimp Integrations You Need to Know

You might be curious to know- if MailChimp is efficient enough to manage email marketing campaigns alone, then why in the first place we need to integrate it with other software!

In this technology-driven era, if you integrate two business-related software, and set up a trigger with some expected action (with the help of third-party software), then several workflows can be automated.

Similarly, if you integrate MailChimp with various useful software like Google Sheets, Salesforce, Slack, etc., then you can save your time and cost spent in accomplishing routine tasks. Let us explore some of the major MailChimp integrations that can truly help you in automating marketing campaigns and other relatable tasks.

  1. MailChimp Salesforce Integration

    Salesforce is the cloud-based Customer Resource Management (CRM) software that helps in understanding customers and maintaining long-lasting relations with them. It helps in assuring that every customer interaction will contribute to the revenues of your business.

    Integrating MailChimp with Salesforce can help your business in automatically sharing data between them for a hassle-free customer engagement process. This integration will help in efficiently generating leads, engaging with users, and maintain long-term relations.

    For instance, you are using MailChimp for your latest email campaign. Your marketing team is rigorously sending emails to a targeted audience and at the same time informing sales time about day-to-day status. Sometimes, it consumes lot of time to update status. For better coordination among the marketing and sales team and automating the data syncing between them, you can integrate Salesforce with MailChimp.

    Connect MailChimp With Salesforce

  2. MailChimp HubSpot Integration

    HubSpot is the leading CRM that offers tools to maintain customer relations. It helps businesses in reaching their goals faster, nurturing their leads better, and organizing their database quicker.

    Integrating MailChimp with HubSpot can help your business in automatically syncing data for better customer conversion rates, categorizing the targeted audience, and handling errors in databases. This integration will help in keeping track of every new user connected through email campaign and adding every new contact to an email list of a campaign that is added to HubSpot CRM.

    Connect MailChimp With HubSpot

  3. MailChimp Facebook Integration

    Facebook needs no introduction. It is one of the leading social media platforms that is meant for both individuals and businesses. In recent times, Facebook has become an effective tool for marketing and advertising any brand.

    Integrating MailChimp with Facebook can help you in driving the major traffic for the growth of your business. You can automatically inform your followers and potential customers on Facebook about the new email campaigns you are going to start with MailChimp.

    For instance, you are going to launch a new product of your brand. You can announce the grand launch on your Facebook Page with the help of attractive videos, eye-catchy visuals, and live sessions. This could help you attract millions of new people and update the old ones. By integrating Facebook Page with MailChimp, you can automatically inform people about anything related to your brand with help of emails and ask them to follow you on Facebook.

    Connect MailChimp With Facebook

  4. MailChimp Gmail Integration

    Gmail is the most popular free web-based email service offered by Google. It has a crisp, clean, and clear interface that allows every individual to easily send and receive emails and further categorize them into different categories.

    Integrating MailChimp with Gmail can help your business give a personalized touch to all the people mentioned in your mailing list. After setting up the integration, you can automate sending emails to the personal accounts of your subscribers for giving them regular updates. Further, it would automatically update your mailing once you label emails in Gmail.

    Connect MailChimp with Gmail

  5. MailChimp PayPal Integration

    Paypal is one of the leading online payment gateways that allow individuals and businesses to send and receive money worldwide. You can easily pay for your cab services, online shopping, and much more in more than 100 currencies with PayPal.

    Integrating MailChimp with PayPal can help your business automate the process of manually entering the details of every customer in the mailing list used by MailChimp. Every time new users get connected with your website and complete the payment process; the relevant details get automatically added to the mailing list for further communication.

    Connect MailChimp with PayPal

Summing Up

In this technology-driven era, you cannot ignore the importance of workflow automation in your business. You need to automate various workflows for increasing the efficiency and productivity of your business.

You can easily automate routine workflows, just by integrating two relevant software. For integrating and automation, we recommend you the leading software- Appy Pie Automate. You can easily connect over hundreds of software with Appy Pie Automate. You need to code a single line for workflow automation.

Try Appy Pie Automate Now!

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Page reviewed by Abhinav Girdhar  | Last Updated on May 26, 2024, 4:10 am
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