Best Webinar Platforms Apps & Software | A Complete Overview

Top Webinar Platform Apps and Software

A webinar, sometimes also referred to as a webcast, online event, or web seminar, is an online event, often hosted by an organization or a company, for the benefit of a select group of individuals. Typically, in a webinar, a representative or a speaker from the host organization can share an online presentation, video, or any other form of multimedia content with the attendees or participants from all over the world. 

For a webinar to be engaging to the audiences, it must have both audio and video components, with the visuals being presented through the internet browser window and the audio through the computer hardware or earphones. 

Webinars are a great marketing tool for businesses of all sizes and present a fabulous opportunity to interact directly with customers or prospects. The speaker or moderator representing the organization can also hold a lively Q&A session to inform and educate the audience about the product. 

Benefits of hosting a webinar

Hosting a webinar is a great way to further your marketing efforts and increase awareness among prospective audiences while introducing them to the benefits of the products you have on offer. 

1. Improves your brand value 

Hosting a webinar for your customers and prospects is a great way to improve your overall brand value, recognition and memorability. With a webinar, customers can see your brand`s human side, forming a tangible connection with your organization instead of simply looking at a logo or a corporate film that runs on every platform. It is a great way to establish two-way interaction and communication with your target audience.

2. Generates leads

Webinars are great for generating a massive number of high-quality leads in one go. People already know the topic of the webinar before they join in, which means you have a group of people in front of you who are already interested in what you have to say. Once the webinar is over, you have email addresses and phone numbers where you can reach out and follow up with a highly qualified group of prospects or leads.

3. Helps garner great feedback

Throughout the webinar, the company`s representative gets to interact directly with the audience. This intimate conversation reveals a lot of valuable information for the company, including the challenges faced by the customers. It also gives insights into customer perceptions and behaviors, which can help you further improve the product. 

4. Great for training new employees

As new staff members join your organization, there are multiple aspects of your business where you will have to train the new joiners. Whether it is sales training, customer service training, or product training, webinars are a great way to conduct the training. This saves a lot of resources as all the resources do not even have to leave their workstations or the comfort of their home office. 

5. Time and cost-efficient

A webinar typically lasts anywhere between 30 and 45 minutes. In this short time, the speakers get to talk about the product and the company while the attendees or participants get to ask the right questions while getting instant and informative answers to their issues. Additionally, hosting a webinar does not require much financial investment or manual effort. You can also charge admission for the participants so that not only can you recover the costs but also make a decent profit. 

Frequently Asked Questions

1. Which is the best webinar platform software?

Several webinar platforms are available on the market, and each has unique features that separate each one from the others. Despite there being so many options, it is unfair to declare any one of them as the best webinar platform available. The better idea would be to check all the features offered by the shortlisted platforms and make a decision in favor of the platform that best satisfies your unique requirements instead of trying to find a one size fits all solution.    

2. How to select the best webinar app or software for your needs?

The first step towards finding the best webinar platform for your business or personal needs is to list out your unique requirements and expectations from your preferred webinar platform app. Once you have these requirements listed, you only need to check the feature of all the available options and match the two. This process will reveal the best webinar app or software for your business. However, it is possible that you will not get all the desired features or functionalities in the best match. In these scenarios, you can use Appy Pie Automate - the leading no-code workflow automation solution to establish meaningful integrations between your preferred webinar platform and other relevant third-party applications.